Insights

The global TV deck

11-07-2020|Insights, Video, Why video,

An international overview of TV facts and figures. The 2020 version is now available ! In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with…

COVID-19 barometer with a status on Media & Brands

16-04-2020|Audio, Insights,

A weekly analysis from HAVAS VILLAGE  – with a status on Media and as stutus on Brands. 6/5 – WEEK 8 : HAVAS-VILLAGE_W8_LIVING-IN-THE-NEW-NORMAL 30/4 – WEEK 7 : HAVAS-VILLAGE_W7_LIVING-IN-THE-NEW-NORMAL 23/4 – WEEK 6 : HAVAS-VILLAGE_W6_LIVING-IN-THE-NEW-NORMAL 15/4 – WEEK 5: HAVAS-VILLAGE_W5_COVID19_LIVING-IN-THE-NEW-NORMAL…

Tegen de stroom in: waardecreatie door contracyclische merkontwikkeling

15-04-2020|Audio, Insights, Research, Video,

Advertising in Recession. Long, Short or Dark?

14-04-2020|Audio, Research, Video,

TV ads create more positive image of brands than digital, say consumers

14-04-2020|Insights, Research, Video,

De audio-visuele regies ondersteunen adverteerders

25-03-2020|Audio, Video,

De audio-visuele regies nemen maatregelen om de adverteerders te ondersteunen In het licht van de uitzonderlijke omstandigheden die door de COVID-19 pandemie veroorzaakt worden, stellen de audiovisuele media vast dat vele adverteerders zich wat hun reclamecampagnes betreft in een zeer…

De kijk van Van Dyck : Marketing in corona recessie

19-03-2020|Audio, Insights, Video, Why radio, Why video,

The world’s favourite radio commercials of 2019

25-10-2019|Audio, Insights,

The TV industry raises the bar for cross-platform audience measurement

25-10-2019|Insights, Video,

Muziek in een reclame is vaak doorslaggevend voor het effect

25-10-2019|Audio, Insights,