Media Investments 2020 : -15%
16-02-2021|Audio, Research, Video,
De MDB cijfers van 2020 zijn beschikbaar. Space heeft alles overzichtelijk in kaart gebracht in zijn “Space Essentials” die u hier kunt downloaden.
Radio delivers in crisis
21-12-2020|Audio, Case studies, Insights, Research,
Radio delivers in crisis – case studies of brands successfully integrating radio EGTA, our international trade body, has pulled together a number case studies of advertisers that either decided to try out radio for the first-time during lockdown, or to…
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Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platforms
23-10-2020|Insights, Research, Video,
Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platformen Volgens nieuw onderzoek in opdracht van WPP dochter Finecast is het beeld dat kijkers van TV hebben de afgelopen vijf jaar veranderd door de technologische vernieuwingen en…
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La créativité est mesurable
31-07-2020|Insights, Video,
Le tout dernier rapport du bureau d’analyses marketing Ebiquity, ‘How Creativity drives Advertising Effectiveness’, affirme que la créativité est mesurable, mais que certaines techniques doivent être utilisées pour affiner les valeurs de marque et les campagnes. Cela vous permet d’optimiser…
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The global TV deck
11-07-2020|Insights, Video, Why video,
An international overview of TV facts and figures. The 2020 version is now available ! In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with…
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COVID-19 barometer with a status on Media & Brands
16-04-2020|Audio, Insights,
A weekly analysis from HAVAS VILLAGE – with a status on Media and as stutus on Brands. 6/5 – WEEK 8 : HAVAS-VILLAGE_W8_LIVING-IN-THE-NEW-NORMAL 30/4 – WEEK 7 : HAVAS-VILLAGE_W7_LIVING-IN-THE-NEW-NORMAL 23/4 – WEEK 6 : HAVAS-VILLAGE_W6_LIVING-IN-THE-NEW-NORMAL 15/4 – WEEK 5: HAVAS-VILLAGE_W5_COVID19_LIVING-IN-THE-NEW-NORMAL…
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Advertising in Recession. Long, Short or Dark?
14-04-2020|Audio, Research, Video,
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TV ads create more positive image of brands than digital, say consumers
14-04-2020|Insights, Research, Video,
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The world’s favourite radio commercials of 2019
25-10-2019|Audio, Insights,
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The TV industry raises the bar for cross-platform audience measurement
25-10-2019|Insights, Video,