Insights

COVID-19 barometer with a status on Media & Brands

16-04-2020|Audio, Insights,

A weekly analysis from HAVAS VILLAGE  – with a status on Media and as stutus on Brands. 6/5 – WEEK 8 : HAVAS-VILLAGE_W8_LIVING-IN-THE-NEW-NORMAL 30/4 – WEEK 7 : HAVAS-VILLAGE_W7_LIVING-IN-THE-NEW-NORMAL 23/4 – WEEK 6 : HAVAS-VILLAGE_W6_LIVING-IN-THE-NEW-NORMAL 15/4 – WEEK 5: HAVAS-VILLAGE_W5_COVID19_LIVING-IN-THE-NEW-NORMAL…

Tegen de stroom in: waardecreatie door contracyclische merkontwikkeling

15-04-2020|Audio, Insights, Research, Video,

Advertising in Recession. Long, Short or Dark?

14-04-2020|Audio, Research, Video,

TV ads create more positive image of brands than digital, say consumers

14-04-2020|Insights, Research, Video,

De audio-visuele regies ondersteunen adverteerders

25-03-2020|Audio, Video,

De audio-visuele regies nemen maatregelen om de adverteerders te ondersteunen In het licht van de uitzonderlijke omstandigheden die door de COVID-19 pandemie veroorzaakt worden, stellen de audiovisuele media vast dat vele adverteerders zich wat hun reclamecampagnes betreft in een zeer…

De kijk van Van Dyck : Marketing in corona recessie

19-03-2020|Audio, Insights, Video, Why radio, Why video,

The world’s favourite radio commercials of 2019

25-10-2019|Audio, Insights,

The TV industry raises the bar for cross-platform audience measurement

25-10-2019|Insights, Video,

Muziek in een reclame is vaak doorslaggevend voor het effect

25-10-2019|Audio, Insights,

Re-Evaluating Media, the Belgian Edition

24-08-2019|Insights, Research, Video,

Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…