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Compte-rendue webinar Mark Ritson: Investir pendant une crise

2-10-2020|Insights, Research, Video,

Le mardi 22 septembre, à l’occasion d’un webinar, Mark Ritson a éclairé de sa lumière la crise du corona. Il a aussi donné son avis quant au bien-fondé ou non d’investissements supplémentaires dans les médias pendant cette crise. Son conseil…

How Creativity drives advertising effectiveness

31-07-2020|Insights, Video,

Het nieuwste rapport van marketing analytics bureau Ebiquity, ‘How Creativity drives Advertising Effectiveness’, stelt dat creativiteit meetbaar is maar dat er bepaalde technieken gebruikt moeten worden om merkwaarden en campagnes te finetunen. Dat maakt het mogelijk om je marketinginvesteringen te…

The global TV deck

11-07-2020|Insights, Video, Why video,

An international overview of TV facts and figures. The 2020 version is now available ! In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with…

Créer de la valeur et investir à contrecourant

15-04-2020|Audio, Insights, Research, Video,

Advertising in Recession. Long, Short or Dark?

14-04-2020|Audio, Research, Video,

TV ads create more positive image of brands than digital, say consumers

14-04-2020|Insights, Research, Video,

Les régies audiovisuelles soutiennent les annonceurs

25-03-2020|Audio, Video,

Les régies audiovisuelles prennent des mesures pour soutenir les annonceurs Dans le contexte particulier créé par la pandémie de Covid-19, les régies publicitaires audiovisuelles constatent que beaucoup d’annonceurs se retrouvent dans une situation complexe en ce qui concerne leurs campagnes…

De kijk van Van Dyck : Marketing in corona recessie

19-03-2020|Audio, Insights, Video, Why radio, Why video,

The TV industry raises the bar for cross-platform audience measurement

25-10-2019|Insights, Video,

Re-Evaluating Media, the Belgian Edition

24-08-2019|Insights, Research, Video,

Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…

Addressable Tv viewers are more engaged

21-08-2019|Addressable, Insights, Research, Video,

Source : WARC

The importance of time-length in TV advertising

17-08-2019|Insights, Research, Video,

Research: what is the impact of lenght in TV advertising? Source : Thinkbox