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    Media Investments 2020 : -15%

    16-02-2021|Audio, Research, Video,

    De MDB cijfers van 2020 zijn beschikbaar. Space heeft alles overzichtelijk in kaart gebracht in zijn “Space Essentials” die u hier kunt downloaden.

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    Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platforms

    23-10-2020|Insights, Research, Video,

    Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platformen Volgens nieuw onderzoek in opdracht van WPP dochter Finecast is het beeld dat kijkers van TV hebben de afgelopen vijf jaar veranderd door de technologische vernieuwingen en…

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    La créativité est mesurable

    31-07-2020|Insights, Video,

    Le tout dernier rapport du bureau d’analyses marketing Ebiquity, ‘How Creativity drives Advertising Effectiveness’, affirme que la créativité est mesurable, mais que certaines techniques doivent être utilisées pour affiner les valeurs de marque et les campagnes. Cela vous permet d’optimiser…

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    The global TV deck

    11-07-2020|Insights, Video, Why video,

    An international overview of TV facts and figures. The 2020 version is now available ! In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with…

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    Advertising in Recession. Long, Short or Dark?

    14-04-2020|Audio, Research, Video,

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    TV ads create more positive image of brands than digital, say consumers

    14-04-2020|Insights, Research, Video,

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    The TV industry raises the bar for cross-platform audience measurement

    25-10-2019|Insights, Video,

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    Re-Evaluating Media, the Belgian Edition

    24-08-2019|Insights, Research, Video,

    Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…

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    Addressable Tv viewers are more engaged

    21-08-2019|Addressable, Insights, Research, Video,

    Source : WARC

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    The importance of time-length in TV advertising

    17-08-2019|Insights, Research, Video,

    Research: what is the impact of lenght in TV advertising? Source : Thinkbox

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    Mark Ritson: Zeven redenen waarom de TV-twijfelaars het fout hebben

    7-08-2019|Insights, Video, Why video,

    Origineel artikel verschenen in Marketing Week (7/8/19)

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    Whitepaper: Addressable TV in Flanders

    14-01-2019|Addressable, Insights, Video,

    Goto: SBS Website https://www.sbsbelgium.be/howdoesaddressableadvertisingwork