Insights

How Creativity drives advertising effectiveness

31-07-2020|Insights, Video,

Het nieuwste rapport van marketing analytics bureau Ebiquity, ‘How Creativity drives Advertising Effectiveness’, stelt dat creativiteit meetbaar is maar dat er bepaalde technieken gebruikt moeten worden om merkwaarden en campagnes te finetunen. Dat maakt het mogelijk om je marketinginvesteringen te…

The global TV deck

11-07-2020|Insights, Video, Why video,

An international overview of TV facts and figures. The 2020 version is now available ! In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with…

COVID-19 barometer with a status on Media & Brands

16-04-2020|Audio, Insights,

A weekly analysis from HAVAS VILLAGE  – with a status on Media and as stutus on Brands. 6/5 – WEEK 8 : HAVAS-VILLAGE_W8_LIVING-IN-THE-NEW-NORMAL 30/4 – WEEK 7 : HAVAS-VILLAGE_W7_LIVING-IN-THE-NEW-NORMAL 23/4 – WEEK 6 : HAVAS-VILLAGE_W6_LIVING-IN-THE-NEW-NORMAL 15/4 – WEEK 5: HAVAS-VILLAGE_W5_COVID19_LIVING-IN-THE-NEW-NORMAL…

Créer de la valeur et investir à contrecourant

15-04-2020|Audio, Insights, Research, Video,

Advertising in Recession. Long, Short or Dark?

14-04-2020|Audio, Research, Video,

TV ads create more positive image of brands than digital, say consumers

14-04-2020|Insights, Research, Video,

Les régies audiovisuelles soutiennent les annonceurs

25-03-2020|Audio, Video,

Les régies audiovisuelles prennent des mesures pour soutenir les annonceurs Dans le contexte particulier créé par la pandémie de Covid-19, les régies publicitaires audiovisuelles constatent que beaucoup d’annonceurs se retrouvent dans une situation complexe en ce qui concerne leurs campagnes…

De kijk van Van Dyck : Marketing in corona recessie

19-03-2020|Audio, Insights, Video, Why radio, Why video,

The world’s favourite radio commercials of 2019

25-10-2019|Audio, Insights,

The TV industry raises the bar for cross-platform audience measurement

25-10-2019|Insights, Video,