The TV industry raises the bar for cross-platform audience measurement
25-10-2019|Insights, Video,
Music in an advertisement is often crucial for emotional and dramatic impact
25-10-2019|Audio, Insights,
-
Re-Evaluating Media, the Belgian Edition
24-08-2019|Insights, Research, Video,
Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…
-
Addressable Tv viewers are more engaged
21-08-2019|Addressable, Insights, Research, Video,
Source : WARC
-
Programmatic audio: why brands should stay tuned
17-08-2019|Audio, Insights, Why radio,
Article in Mediatel
-
The importance of time-length in TV advertising
17-08-2019|Insights, Research, Video,
Research: what is the impact of lenght in TV advertising? Source : Thinkbox
-
Mark Ritson: Zeven redenen waarom de TV-twijfelaars het fout hebben
7-08-2019|Insights, Video, Why video,
Origineel artikel verschenen in Marketing Week (7/8/19)
-
Video Observer
15-05-2019|Insights, Video,
Le comportement video des Belges par ¼ d’heure. Source : IP website https://www.ipb.be/fr/cross-media/content/articles/video-observer-le-troisieme-volet-des-observers-dip
-
Whitepaper: Addressable TV en Flandres
14-01-2019|Addressable, Insights, Video,
Source : SBS website https://www.sbsbelgium.be/lapublicit%C3%A9cibl%C3%A9edanslapratique
-
Hear and Now
17-06-2018|Audio, Insights, Research,
Targeting people at relevant times helps turbocharge ad effectiveness Source : RadioCentre