Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the mobile screen, and the attention for TV ads on the first TV screen.
Karen Nelson-Field, CEO of Amplified Intelligence, presented the results during the webinar on 28/3/2023
Next, Andy Brown, CEO of the Attention Council, outlined where we are today with this type of research, and how it will or could evolve further.
Finally, there was a debate with Hugues Rey, CEO Havas Media and Matthias Langenaeker, Strategic Intelligence Lead Publicis
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