Attention, a key metric for your video plan

Past Event


Attention on TV, BVOD and Youtube

Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the mobile screen, and the attention for TV ads on the first TV screen.

Karen Nelson-Field, CEO of Amplified Intelligence, presented the results during the webinar on 28/3/2023

Next, Andy Brown, CEO of the Attention Council, outlined where we are today with this type of research, and how it will or could evolve further.

Finally, there was a debate with Hugues Rey, CEO Havas Media and Matthias Langenaeker, Strategic Intelligence Lead Publicis

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