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    Music in an advertisement is often crucial for emotional and dramatic impact

    25-10-2019|Audio, Insights,

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    Re-Evaluating Media, the Belgian Edition

    24-08-2019|Insights, Research, Video,

    Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…

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    Addressable Tv viewers are more engaged

    21-08-2019|Addressable, Insights, Research, Video,

    Source : WARC

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    Programmatic audio: why brands should stay tuned

    17-08-2019|Audio, Insights, Why radio,

    Article in Mediatel

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    The importance of time-length in TV advertising

    17-08-2019|Insights, Research, Video,

    Research: what is the impact of lenght in TV advertising? Source : Thinkbox

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    Mark Ritson: Zeven redenen waarom de TV-twijfelaars het fout hebben

    7-08-2019|Insights, Video, Why video,

    Origineel artikel verschenen in Marketing Week (7/8/19)

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    Whitepaper: Addressable TV in Flanders

    14-01-2019|Addressable, Insights, Video,

    Goto: SBS Website https://www.sbsbelgium.be/howdoesaddressableadvertisingwork

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    Hear and Now

    17-06-2018|Audio, Insights, Research,

    Targeting people at relevant times helps turbocharge ad effectiveness Source : RadioCentre

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    Profit Ability

    22-03-2018|Insights, Research, Video,

    The business case for advertising for the UK.