Insights

The global TV deck

11-07-2020|Insights, Video, Why video,

An international overview of TV facts and figures. The 2020 version is now available ! In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with…

COVID-19 barometer with a status on Media & Brands

16-04-2020|Audio, Insights,

A weekly analysis from HAVAS VILLAGE  – with a status on Media and as stutus on Brands. 6/5 – WEEK 8 : HAVAS-VILLAGE_W8_LIVING-IN-THE-NEW-NORMAL 30/4 – WEEK 7 : HAVAS-VILLAGE_W7_LIVING-IN-THE-NEW-NORMAL 23/4 – WEEK 6 : HAVAS-VILLAGE_W6_LIVING-IN-THE-NEW-NORMAL 15/4 – WEEK 5: HAVAS-VILLAGE_W5_COVID19_LIVING-IN-THE-NEW-NORMAL…

Advertising in Recession. Long, Short or Dark?

14-04-2020|Audio, Research, Video,

TV ads create more positive image of brands than digital, say consumers

14-04-2020|Insights, Research, Video,

The world’s favourite radio commercials of 2019

25-10-2019|Audio, Insights,

The TV industry raises the bar for cross-platform audience measurement

25-10-2019|Insights, Video,

Music in an advertisement is often crucial for emotional and dramatic impact

25-10-2019|Audio, Insights,

Re-Evaluating Media, the Belgian Edition

24-08-2019|Insights, Research, Video,

Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…

Addressable Tv viewers are more engaged

21-08-2019|Addressable, Insights, Research, Video,

Source : WARC

Programmatic audio: why brands should stay tuned

17-08-2019|Audio, Insights, Why radio,

Article in Mediatel