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VIA is the association of AV media in Belgium

VIA unites the salesorganisations of the  Belgische Audio-Visual media (TV, Radio, Cinema) and has the following goals:

  • Stimulate consultation between the members
  • Connect in order to develop new initiatives in the market
  • Facilitate consultation about technology
  • Promote the power of our media, by setting up joint research that supports our current offer & future developments.
  • Support the setup of measurement and reporting of media, help to achieve consensus and bring together our experts.
  • Represent its members towards other associations


  • DPG Media, represented by Wilfried Celis
  • IP Belgium, represented by Denis Masquelier
  • RMB, represented by Yves Gérard
  • SBS Belgium, represented by Bart Demeulenare
  • VAR, represented by Saskia Schatteman

Affiliated members

  • Brightfish, represented by Patrick Van Dijck
  • Belgium Television, represented by Phlippe Zrihen
  • Transfer, represented by Michel Dupont


President: Bart Demeulenare (since 15/5/2020)
Vice-President : Wilfried Celis (since 15/5/2020)

Daily management

Wout Dockx, Secretary General

Mail : wout.dockx@viabelgium.media
Cell : +32 495 533 033

Legal Entity

Association belge des Medias Audiovisuels – Belgische Audiovisuele Media Vereniging

Boulevard Louis Schmidt 2
1040 Bruxelles
VAT : 0409.202.220
(attention : new VAT number since Februaty 1; 2020)