The 2024 Reports
20-03-2025|Insights,
All the key data of 2024 ready to download
POWERSLIDES
28-01-2025|Audio, Insights, Video,
An anthology of striking findings that surfaced in studies & presentations in 2024 These are also ‘nickable charts’ : feel free to download them and use them in your presentations ! At the bottom of each slide, there is a…
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Laugh, Cry, Share, Buy
27-01-2025|Insights, Video,
How TV & Streaming Influences Gen Z More Than Leading Social Platforms To really grab Gen Z’s attention in the middle of all the distractions, it’s key to remember that their world isn’t just about social media. Recent custom research…
Radio builds brands
21-02-2024|Audio,
On the occasion of World Radio Day 2024, The World Radio Alliance uncovers 7 reasons why radio is an effective medium for brand building. The compelling insights and argumentation, often forgotten by marketers, are backed by data and research from around the…
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Attention, a Key Metric for you video plan
28-04-2023|Insights, Video,
Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the mobile screen, and the attention for TV ads on the first TV screen
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The 2022 reports
10-03-2023|Audio, Insights, Video,
VIA has produced reports on TV, Radio and Cinema that give an overview of the evolutions in 2022 versus 2021 and the previous years (and pre-covid). These reports are in English and available on simple request : VIA TV jaarrapport…
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The Power of TV in the Attention Economy
10-03-2023|Insights, Video,
The Global TV Group has created a compilation of relevant research on the topic of attention. The featured studies from Belgium, Australia, Italy and beyond examine the growing importance of the attention economy and the role that television plays in it….
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Media Investments 2020 : -15%
16-02-2021|Audio, Research, Video,
De MDB cijfers van 2020 zijn beschikbaar. Space heeft alles overzichtelijk in kaart gebracht in zijn “Space Essentials” die u hier kunt downloaden.
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Radio delivers in crisis
21-12-2020|Audio, Case studies, Insights, Research,
Radio delivers in crisis – case studies of brands successfully integrating radio EGTA, our international trade body, has pulled together a number case studies of advertisers that either decided to try out radio for the first-time during lockdown, or to…
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Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platforms
23-10-2020|Insights, Research, Video,
Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platformen Volgens nieuw onderzoek in opdracht van WPP dochter Finecast is het beeld dat kijkers van TV hebben de afgelopen vijf jaar veranderd door de technologische vernieuwingen en…