21-02-2024|Audio,
On the occasion of World Radio Day 2024, The World Radio Alliance uncovers 7 reasons why radio is an effective medium for brand building. The compelling insights and argumentation, often forgotten by marketers, are backed by data and research from around the…
28-04-2023|Insights, Video,
Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the mobile screen, and the attention for TV ads on the first TV screen
10-03-2023|Audio, Insights, Video,
VIA has produced reports on TV, Radio and Cinema that give an overview of the evolutions in 2022 versus 2021 and the previous years (and pre-covid). These reports are in English and available on simple request : VIA TV jaarrapport…
10-03-2023|Insights, Video,
The Global TV Group has created a compilation of relevant research on the topic of attention. The featured studies from Belgium, Australia, Italy and beyond examine the growing importance of the attention economy and the role that television plays in it….
16-02-2021|Audio, Research, Video,
De MDB cijfers van 2020 zijn beschikbaar. Space heeft alles overzichtelijk in kaart gebracht in zijn “Space Essentials” die u hier kunt downloaden.
21-12-2020|Audio, Case studies, Insights, Research,
Radio delivers in crisis – case studies of brands successfully integrating radio EGTA, our international trade body, has pulled together a number case studies of advertisers that either decided to try out radio for the first-time during lockdown, or to…
23-10-2020|Insights, Research, Video,
Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platformen Volgens nieuw onderzoek in opdracht van WPP dochter Finecast is het beeld dat kijkers van TV hebben de afgelopen vijf jaar veranderd door de technologische vernieuwingen en…
31-07-2020|Insights, Video,
Le tout dernier rapport du bureau d’analyses marketing Ebiquity, ‘How Creativity drives Advertising Effectiveness’, affirme que la créativité est mesurable, mais que certaines techniques doivent être utilisées pour affiner les valeurs de marque et les campagnes. Cela vous permet d’optimiser…
11-07-2020|Insights, Video, Why video,
An international overview of TV facts and figures. The 2020 version is now available ! In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with…
16-04-2020|Audio, Insights,
A weekly analysis from HAVAS VILLAGE – with a status on Media and as stutus on Brands. 6/5 – WEEK 8 : HAVAS-VILLAGE_W8_LIVING-IN-THE-NEW-NORMAL 30/4 – WEEK 7 : HAVAS-VILLAGE_W7_LIVING-IN-THE-NEW-NORMAL 23/4 – WEEK 6 : HAVAS-VILLAGE_W6_LIVING-IN-THE-NEW-NORMAL 15/4 – WEEK 5: HAVAS-VILLAGE_W5_COVID19_LIVING-IN-THE-NEW-NORMAL…