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  • More impact for less impact

    7-05-2024|Events,

    REWATCH THE WEBINAR

  • THE 2023 REPORTS

    13-03-2024|Events,

    REWATCH THE WEBINAR Download the reports

  • From Sound to Brand

    29-01-2024|Events,

    While radio provides only sound, it can be very powerfull to build a brand image. EGTA has gathered some (worldwide) evidence arround the subject. ARD, RMS and Radiocentrale Germany have developed an experiment with a fictional chocolate brand that demonstrates…

  • Attention, a key metric for your video plan

    28-03-2023|Events,

    Attention on TV, BVOD and Youtube Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the mobile screen, and the attention for TV ads on the first TV screen. Karen Nelson-Field, CEO of Amplified Intelligence, presented…

  • Attention, A Key Metric for your Video Plan

    21-10-2022|Events,

    ATTENTION ON BVOD AND YOUTUBE – ON MOBILE – IN BELGIUM VIA has asked Amplified Intelligence, world authority on attention research, to investigate advertising on video in Belgium. The first phase of this study, with a focus on BVOD versus…

  • Rethinking TV Reach in the digital age

    6-05-2022|Events,

    Rewatch the webinar of December 8, 2021 Download your copy of the whitepater HERE (also available in French and in Dutch)

  • The playbook for effective advertising

    31-03-2022|Events,

    How do marketers create advertising with wit, charm and human vitality in a world that’s turning dangerously inward? In his latest research, Orlando Wood, Chief Innovation Officer at System1 Group, reveals how society’s attention has once again narrowed in the…

  • IBC2019

    18-08-2019|Events,

    The world’s most influential media, entertainment & technology show13 – 17 SEPTEMBER 2019  – RAI AMSTERDAM

  • Sound Station (by Creative Belgium)

    17-08-2019|Events,

    A tribute to sound: producers, makers and engineers connect with the Belgian creative industry to share ideas. https://www.creativebelgium.be/get-inspired?category=20