Research

Tegen de stroom in: waardecreatie door contracyclische merkontwikkeling

15-04-2020|Audio, Insights, Research, Video,

Advertising in Recession. Long, Short or Dark?

14-04-2020|Audio, Research, Video,

TV ads create more positive image of brands than digital, say consumers

14-04-2020|Insights, Research, Video,

Re-Evaluating Media, the Belgian Edition

24-08-2019|Insights, Research, Video,

Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…

Addressable Tv viewers are more engaged

21-08-2019|Addressable, Insights, Research, Video,

Source : WARC

The importance of time-length in TV advertising

17-08-2019|Insights, Research, Video,

Waarom de lengte van een TV-commercial belangrijk is. Is het mogelijk om je verhaal te vertellen in een paar seconden? Het Engelse onderzoeksbureau Work Research heeft in opdracht van Thinkbox het effect van de commercial-lengte op de effectiviteit van TV-commercials…

Hear and Now

17-06-2018|Audio, Insights, Research,

Targeting people at relevant times helps turbocharge ad effectiveness Source : RadioCentre

Radio is het geloofwaardigste medium in België en Europa

13-04-2018|Audio, Insights, Research, Why radio,

Source : VAR website. Article by Stefan Delaeter on 13/4/18

Profit Ability

22-03-2018|Insights, Research, Video,

Een UK studie die de ROI van verschillende media in kaart brengt

Vlaamse Share of Ear-studie legt de audioconsumptie bloot

14-03-2018|Audio, Insights, Research,

Source : VAR website. 14/3/2018