Media Investments 2020 : -15%
16-02-2021|Audio, Research, Video,
De MDB cijfers van 2020 zijn beschikbaar. Space heeft alles overzichtelijk in kaart gebracht in zijn “Space Essentials” die u hier kunt downloaden.
Radio delivers in crisis
21-12-2020|Audio, Case studies, Insights, Research,
Radio delivers in crisis – case studies of brands successfully integrating radio EGTA, our international trade body, has pulled together a number case studies of advertisers that either decided to try out radio for the first-time during lockdown, or to…
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Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platforms
23-10-2020|Insights, Research, Video,
Beeld van wat TV is veranderd, vertrouwen in TV-reclames groter dan andere platformen Volgens nieuw onderzoek in opdracht van WPP dochter Finecast is het beeld dat kijkers van TV hebben de afgelopen vijf jaar veranderd door de technologische vernieuwingen en…
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Advertising in Recession. Long, Short or Dark?
14-04-2020|Audio, Research, Video,
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TV ads create more positive image of brands than digital, say consumers
14-04-2020|Insights, Research, Video,
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Re-Evaluating Media, the Belgian Edition
24-08-2019|Insights, Research, Video,
Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…
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Addressable Tv viewers are more engaged
21-08-2019|Addressable, Insights, Research, Video,
Source : WARC
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The importance of time-length in TV advertising
17-08-2019|Insights, Research, Video,
Research: what is the impact of lenght in TV advertising? Source : Thinkbox
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Hear and Now
17-06-2018|Audio, Insights, Research,
Targeting people at relevant times helps turbocharge ad effectiveness Source : RadioCentre
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Profit Ability
22-03-2018|Insights, Research, Video,
The business case for advertising for the UK.