Advertising in Recession. Long, Short or Dark?
14-04-2020|Audio, Research, Video,
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TV ads create more positive image of brands than digital, say consumers
14-04-2020|Insights, Research, Video,
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Les régies audiovisuelles soutiennent les annonceurs
25-03-2020|Audio, Video,
Les régies audiovisuelles prennent des mesures pour soutenir les annonceurs Dans le contexte particulier créé par la pandémie de Covid-19, les régies publicitaires audiovisuelles constatent que beaucoup d’annonceurs se retrouvent dans une situation complexe en ce qui concerne leurs campagnes…
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De kijk van Van Dyck : Marketing in corona recessie
19-03-2020|Audio, Insights, Video, Why radio, Why video,
The world’s favourite radio commercials of 2019
25-10-2019|Audio, Insights,
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The TV industry raises the bar for cross-platform audience measurement
25-10-2019|Insights, Video,
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Music in an advertisement is often crucial for emotional and dramatic impact
25-10-2019|Audio, Insights,
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Re-Evaluating Media, the Belgian Edition
24-08-2019|Insights, Research, Video,
Ebiquity, the independent marketing and media consultancy, has released a Belgian edition of the “Re-Evaluating Media” study that they first was produced in 2018 for the UK market. This edition was realised in collaboration with Echo Research and UBA and…
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Addressable Tv viewers are more engaged
21-08-2019|Addressable, Insights, Research, Video,
Source : WARC
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Programmatic audio: why brands should stay tuned
17-08-2019|Audio, Insights, Why radio,
Article in Mediatel