Past Events
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20.02
From Sound to Brand
Radio is often used as an activator, but it has also strong brand building powers. EGTA has gathered some international information on the subject. And in Germany a consortium has done an interesting experient to invetigate this in real live.
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28.03
Attention, a key metric for your video plan
Attention on TV, BVOD and Youtube Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the
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10.11
Attention, A Key Metric for your Video Plan
VIA has asked Amplified Intelligence, world authority on attention research, to investigate advertising on video in Belgium. The first phase of this research will be presented on November 10, 9-10, ONLINE