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    Radio builds brands

    21-02-2024|Audio,

    On the occasion of World Radio Day 2024, The World Radio Alliance uncovers 7 reasons why radio is an effective medium for brand building. The compelling insights and argumentation, often forgotten by marketers, are backed by data and research from around the…

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    The 2022 reports

    10-03-2023|Audio, Insights, Video,

    VIA has produced reports on TV, Radio and Cinema that give an overview of the evolutions in 2022 versus 2021 and the previous years (and pre-covid). These reports are in English and available on simple request : VIA TV jaarrapport…

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    Media Investments 2020 : -15%

    16-02-2021|Audio, Research, Video,

    De MDB cijfers van 2020 zijn beschikbaar. Space heeft alles overzichtelijk in kaart gebracht in zijn “Space Essentials” die u hier kunt downloaden.

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    Radio delivers in crisis

    21-12-2020|Audio, Case studies, Insights, Research,

    Radio delivers in crisis – case studies of brands successfully integrating radio EGTA, our international trade body, has pulled together a number case studies of advertisers that either decided to try out radio for the first-time during lockdown, or to…

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    COVID-19 barometer with a status on Media & Brands

    16-04-2020|Audio, Insights,

    A weekly analysis from HAVAS VILLAGE  – with a status on Media and as stutus on Brands. 6/5 – WEEK 8 : HAVAS-VILLAGE_W8_LIVING-IN-THE-NEW-NORMAL 30/4 – WEEK 7 : HAVAS-VILLAGE_W7_LIVING-IN-THE-NEW-NORMAL 23/4 – WEEK 6 : HAVAS-VILLAGE_W6_LIVING-IN-THE-NEW-NORMAL 15/4 – WEEK 5: HAVAS-VILLAGE_W5_COVID19_LIVING-IN-THE-NEW-NORMAL…

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    Advertising in Recession. Long, Short or Dark?

    14-04-2020|Audio, Research, Video,

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    The world’s favourite radio commercials of 2019

    25-10-2019|Audio, Insights,

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    Music in an advertisement is often crucial for emotional and dramatic impact

    25-10-2019|Audio, Insights,

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    Programmatic audio: why brands should stay tuned

    17-08-2019|Audio, Insights, Why radio,

    Article in Mediatel

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    Hear and Now

    17-06-2018|Audio, Insights, Research,

    Targeting people at relevant times helps turbocharge ad effectiveness Source : RadioCentre