The Belgian DIGITAL AD TRUST project (in short : DAT Belgium) now also proposes a quality label for video advertising
About one year ago DAT, a collaboration between UBA (advertisers) and WE MEDIA (editors), launched a quality label for display. Today a video label is added to the suite.
The new label was developped in close collaboration between DAT and VIA Belgium
At this stage it is only focussed on instream video advertising formats.
The benchmark criteria for video are very simular with those from display : viewabiliy, fraude, brand safety, user experience and privacy.
More info on : www.digitaladtrust.be.
You can replay the launch of the label on the UBA trendsday on 17/9/2020 here :