The Power of Creativity

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Join us for an exclusive Global TV Group webinar on September 24 at 16:00 CET

The Case for Creativity by Sir John Hegarty and Orlando Wood

Join us for an exclusive Global TV Group webinar exploring why creativity isn’t a luxury, it’s a necessity for brand and business growth. In a world of fragmented attention and formulaic advertising, now is the time to re-embrace storytelling, emotion, and the powerful stage that TV provides.

In this free session, two of the industry’s most compelling voices, Sir John Hegarty and Orlando Wood, will unpack why creativity is vital for long-term success and how brands can reclaim attention in today’s complex media environment.

What to expect in the webinar:

Sir John Hegarty: Creativity is Oxygen for Growth

Discover why businesses that invest in creativity outperform the rest. Sir John will explore how great ideas, delivered with emotion and entertainment, can fuel true commercial innovation, and why TV remains an unrivaled platform for these ideas to thrive.

Orlando Wood: A Creative Revolution

Learn why advertising needs to return to its roots in persuasion and performance. Orlando makes the case for bold, human-centered campaigns that connect with culture, and shows how TV offers the stage for a new era of showmanship.

This is a free webinar, delivered as part of a Global TV Group project, and is open to anyone interested in the intersection of creativity, effectiveness, and media.

Make time for this unique session and hear from two of the industry’s brightest minds on why TV is still the home of big ideas.

Speakers

Orlando Wood is a leading voice in advertising effectiveness, known for his groundbreaking research on how creative style drives commercial success. As Chief Innovation Officer at System1 and an Honorary Fellow of the IPA, he’s studied over 26,000 ads and authored the acclaimed books Lemon and Look Out. His work has reshaped industry thinking and earned awards from the ARF, AMA, Jay Chiat, and more.

Sir John Hegarty : A legendary voice in global advertising, known for his clarity, wit, and creative insight. A founding force behind agencies like Saatchi & Saatchi, TBWA, and Bartle Bogle Hegarty, his influence spans six decades. He’s earned top industry honors, including a knighthood, the Cannes Lion of St. Mark, and the D&AD President’s Award, and written two acclaimed books on advertising and creativity. As co-founder of The Garage Soho, he continues to shape brands with visionary thinking.

Want to go deeper?

Both speakers also offer courses for those who want to explore their thinking in more detail. As a special offer through the Global TV Group, you get a £100 discount on either course. If more than one person in your company is interested, we can also discuss a group discount. In both cases just reach out to VIA and ask for the discount code.

Sir John Hegarty’s course: Creativity is for Growth

8-module masterclass featuring lectures, guest speakers, live Q&As, and practical guidance on developing and selling powerful creative ideas.

Orlando Wood’s course: A.P.E. Advertising Principles Explained

8-week journey into the principles of effective advertising — blending history, psychology, and creative best practice to help brands grow.

These courses are separate from the webinar and entirely optional, but highly recommended for those looking to elevate their creative impact.