The Performance multiplier

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RADIO THE PERFORMANCE MULTIPLIER

Over the last three decades Radiocentre has consistently demonstrated the multiplier effect exerted by radio advertising to enhance overall media campaign results across a wide range of metrics (e.g. brand-building, ad awareness, mental availability, short-term sales, and ROI).

While many of these findings are relatable to the challenges facing performance marketers, they don’t directly quantify the extent to which radio advertising can boost web traffic for online businesses – both short and/or longer term.

Radiocentre UK has commissioned a study to look for evindence. It took them over a year to be able to unearth the somewhat startling learning yielded by the data.

The report contains compelling evidence of radio’s multiplier effect on results for performance marketers – not least that allocating a higher share of media budget to radio can significantly improve the quantity and efficiency of online response.

As this evindence is of equal importance for the Belgan market, we have asked Radiocentre to present it to us, to you, in this webinar.

Speakers

Tom Roach, VP Brand Strategy of digital agency Jellyfish, highlights how it’s become common for many brands with a performance mindset to hit a slowdown in growth – which he refers to as the ‘Performance
Plateau’ (fragment of Radiocentre’s webinar in May 2024)

Donna Burns, Head of insight at Radiocentre, will explain us all about the study “Radio The performance multiplier”. It is about the challenges to accurate radio attribution, the methodology and the findings. and how re-allocating budget to radio multiplies pureplay online response.

Veerle Hellemans, Head of Market Intelligence at Var will be your host on behalf of VIA

This webinar will be in English.