Video for the next generation

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The Relevance of Linear TV and BVOD for Generation Z

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AGENDA

ARE YOU CONNECTED WITH THE NEXT GENERATION?
Setting the scene. By Joeri Van den Bergh, Future consumer expert (in english)

Meet Gen Z. Born into a technological world, GenZ is social-media-literate, always-on and hyper-informed. Online platforms are not only their means to be in the know or stay connected, but above all allow them to amplify their voice. From #MeToo to Black Lives Matter, Gen Z is not afraid to question authority and call out injustice. It’s a generation that struggles with mental well-being, but they don’t hold back to openly talk it. With many coming of age during the pandemic, the lockdown years put a mark on their lives and outlook on the future.
So what characterises these Zoomers, and how are they different from the generations before them?
This presentaion sheds a light on what makes Gen Z tick and what they expect from brands.

BRIDGING THE GAP : VIDEO FOR THE NEXT GENERATION
(speakers to be announced)

Cette présentation explore les changements clés qui caractérisent le comportement de vision de la Génération Z :
– share of video of Gen Z – on all platforms
– preferred screens and their use
– share of video on the smartphone, share of video on the TV set
– live, time shifted and on demand viewing
– advertising : share of platforms
– ad acceptance, attention and impact of advertising on Gen Z
– reaching Gen Z with advertising

La présentation sera faite en alternance en français et en néerlandais.