The global TV deck
An international overview of TV facts and figures. The 2020 version is now available !
In 2013, The Global TV Group was created with major players in the TV industry joining forces to consistently back up TV’s positive narrative with solid global data as well as promote the power of TV as a digitally transformed medium.
In the madness of the digital storm, and when TV advertising’s power is taken for granted more than ever, The Global TV Group launched the Global TV deck initiative to:
- Remind advertisers, journalists, tech gurus, agencies and industry peers about the power and popularity of TV
- Gather solid facts and figures worldwide to have an accessible source of reliable information
- Prove that TV and online are more powerful together
Goto the EGTA website to DOWNLOAD
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