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Laugh, Cry, Share, Buy

How TV & Streaming Influences Gen Z More Than Leading Social Platforms

To really grab Gen Z’s attention in the middle of all the distractions, it’s key to remember that their world isn’t just about social media. Recent custom research from VAB shows that younger audiences vibe more with premium video content from TV and streaming than with content on top social platforms.

Why does this matter?

If you want to connect with Gen Z on a deeper level, it’s all about hitting them with that quality video content they actually feel.

What you’ll learn:

• Why young viewers get more feels from their fav TV and streaming shows than from social platforms
• How TV and streaming is legit at making young viewers want to keep the energy going by extending engagement across platforms, way more than just scrolling social media
• How marketers can tap into TV and streaming vibes to hype Gen Z
  on everything from fashion and food to travel and more