Business impacts democracy

The download of your file will start shortly.

How your business impacts democracy: The challenges and opportunities

Multiplatform TV is a cornerstone of democracy. To learn how you can get responsible advertising right, make time in your schedule for this insightful webinar organised by EGTA and the Global TV Group.

Our expert speakers will explore how the following topics are relevant to you and your business:

• Data driven insights: Showing the degree of monopolisation in digital markets and how the digital world is no longer fair and open access.
• Data interpretation: Analyzing the negative effects on the media economy and the diminished value creation opportunities for brands
• Local media: Deep-diving into how brands fund trustworthy media and therefore support local economies and ultimately democracy
• Proposed solutions: Highlighting strategies to open monopolized digital markets, foster competition, and create fair digital growth opportunities for brands
• Best in class: Get inspired by learning how others have already made a positive impact on society with game-changing TV campaigns

Speakers

Martin Andree, professor of media sciences at the University of Cologne, has done over 15 years of research on big tech dominance, including the first holistic measurement of digital media concentration. Author of seven books, he is featured in leading European media and conferences. With eight years as VP Marketing at Henkel, managing €1.5 billion in business, he has extensive digital management experience, including roles in the USA and Middle East. In 2019, he founded AMP Digital Ventures, a Cologne-based consultancy for semantic AI and digital marketing. He is an alumnus of Cambridge, Münster, and Harvard Business School.

Christina Forsgård is a renowned professional in PR, Marcom, and cybersecurity, and the founder of the award-winning Netprofile consultancy in Finland. She is also an angel investor in marcom technology, has appeared on Top Influencer lists, and won a National Security Award for her work in cyber security and disinformation training.  
As a global expert in cyber crisis management and disinformation, Christina advises business leaders, international organizations, and media on crisis communication strategies.   As the Ethics Chair of ICCO, she helps shape ethical standards in communications and represents the sector in the Council of Europe’s working groups on AI, freedom of expression, and digitalization. She also leads PrivacyRules’ cyber crisis communication program.