Attention, A Key Metric for your Video Plan

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ATTENTION ON BVOD AND YOUTUBE – ON MOBILE – IN BELGIUM

VIA has asked Amplified Intelligence, world authority on attention research, to investigate advertising on video in Belgium. The first phase of this study, with a focus on BVOD versus YouTube on mobile is now available.

Recently CIM has given acces to the new Total Video Advertising planner (ToVA). With this tool we can now design a global picture of TV, BVOD en YouTube in Belgium.
What are the first learnings, and how can the metric ‘Attention’ contribute to a better interpretation of the outcomes ?

This part of the webinar is presented in DUTCH