The playbook for effective advertising

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How do marketers create advertising with wit, charm and human vitality in a world that’s turning dangerously inward?

In his latest research, Orlando Wood, Chief Innovation Officer at System1 Group, reveals how society’s attention has once again narrowed in the digital age. Advertisers must now capture the broad-beam attention of audiences if they want to create effective, creative and meaningful advertising that builds brands.

Join The Global TV Group for an exclusive online discussion where Orlando will share evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.