{"id":8950,"date":"2026-10-06T13:32:12","date_gmt":"2026-10-06T13:32:12","guid":{"rendered":"https:\/\/thinkvia.be\/?p=8950"},"modified":"2026-10-06T13:32:13","modified_gmt":"2026-10-06T13:32:13","slug":"the-local-spark-episode-4-olivia-devuyst-e5-et-lambition-comme-moteur-de-croissance","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/the-local-spark-episode-4-olivia-devuyst-e5-et-lambition-comme-moteur-de-croissance\/","title":{"rendered":"The Local Spark &#8211; Episode 4 : Olivia Devuyst (e5) et l&rsquo;ambition comme moteur de croissance"},"content":{"rendered":"\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size wp-elements-1\">The Local Spark, le podcast lanc\u00e9 par PUB et VIA et r\u00e9alis\u00e9 par NStories, re\u00e7oit Olivia Devuyst, Marketing &amp; E-Commerce Director d&rsquo;e5. Elle revient sur la strat\u00e9gie offensive qui permet \u00e0 ce retailer belge de se d\u00e9marquer dans un march\u00e9 du fashion retail, un secteur sous forte pression.<\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Local Spark - Episode 4 - Olivia Devuyst\" src=\"https:\/\/player.vimeo.com\/video\/1233047657?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">Pour ce quatri\u00e8me \u00e9pisode, The Local Spark re\u00e7oit Olivia Devuyst, Marketing &amp; E-Commerce Director d&rsquo;e5, retailer belge sp\u00e9cialis\u00e9 dans l&rsquo;habillement. Dans un secteur confront\u00e9 \u00e0 une pression concurrentielle croissante, e5 fait figure d&rsquo;exception : l&rsquo;enseigne poursuit un d\u00e9veloppement significatif, port\u00e9 par une strat\u00e9gie ambitieuse et des investissements soutenus en e-commerce.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Dans cet \u00e9pisode, Olivia Devuyst revient sur les choix qui ont permis \u00e0 e5 de se d\u00e9marquer, et sur le r\u00f4le central que jouent les m\u00e9dias locaux dans cette dynamique de croissance.<br><br>Un \u00e9pisode \u00e0 retrouver en podcast audio ou en vid\u00e9o sur thinkvia.be.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Ecoutez <strong>The Local Spark<\/strong>&nbsp;en audio sur les plateformes suivantes :<br>Spotify : <a href=\"https:\/\/cutt.ly\/wymYnVmT\">https:\/\/cutt.ly\/wymYnVmT<\/a><br>Apple Podcasts : <a href=\"https:\/\/cutt.ly\/VymUJKqb\">https:\/\/cutt.ly\/VymUJKqb<\/a><br>YouTube Music : <a href=\"https:\/\/cutt.ly\/zymUK5St\">https:\/\/cutt.ly\/zymUK5St<\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Local Spark, le podcast lanc\u00e9 par PUB et VIA et r\u00e9alis\u00e9 par NStories, re\u00e7oit Olivia Devuyst, Marketing &amp; E-Commerce Director d&rsquo;e5. Elle revient sur la strat\u00e9gie offensive qui permet \u00e0 ce retailer belge de se d\u00e9marquer dans un march\u00e9&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-8950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-opinion-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/8950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=8950"}],"version-history":[{"count":3,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/8950\/revisions"}],"predecessor-version":[{"id":8958,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/8950\/revisions\/8958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/8951"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=8950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=8950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=8950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}