{"id":7600,"date":"2025-08-27T19:29:15","date_gmt":"2025-08-27T19:29:15","guid":{"rendered":"https:\/\/thinkvia.be\/?p=7600"},"modified":"2025-11-17T15:11:45","modified_gmt":"2025-11-17T15:11:45","slug":"soniq-sweet-spot-q2-2025","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/soniq-sweet-spot-q2-2025\/","title":{"rendered":"Soniq Sweet Spot Q2 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>EMBUILD et&nbsp;DE LIJN&nbsp;remportent les Soniq Sweet Spot Q<\/strong>2<\/h2>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-69a295cfa522f935384e419589a3d27c\"><audio src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2025\/02\/FR-IMMOVLAN.be_.wav\"><\/audio>Les gagnants du prix Soniq Sweet Spot pour le deuxi\u00e8me trimestre 2025 sont connus : il s\u2019agit de Umbuild (\u00ab\u00a0Journ\u00e9e chantiers ouverts\u00a0\u00bb) pour le spot francophone et De Lijn pour le spot n\u00e9erlandophone.<br>Au del\u00e0 de leur cr\u00e9ativit\u00e9, ces spots qui font la part belle \u00e0 la production sonore de haut niveau.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c6bee65a0ab56515dceec0b4dede4a12\">Du c\u00f4t\u00e9 francophone, la campagne radio de <strong>EMBUILD<\/strong> est ressortie grande gagnante.&nbsp;Avec son spot impactant, <strong>Kwin Agency<\/strong> a brillament su montrer au grand public l&rsquo;importance sociale du secteur de la construction.&nbsp;<strong>WeHearDifferent<\/strong>&nbsp;s\u2019est charg\u00e9 de la production.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6bf6a9eff7193869cc962ee3a6f14f8e\"><strong>Credits<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8151038b82d4a42835a51dd96673ca5a\">Agency : Kwin Agency<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a141b138a57b25d0d138860844643dce\" style=\"font-size:15px\">Strategy &amp; concept: Hans Michiels &amp; Kwinten Lambrecht \u2022 Copywriter: Kwinten Lambrecht \u2022 Project manager: Charlotte Boff\u00e9<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-9adfc000afff33fe669d4ff28942054f\">Radio Production : WeHearDifferent<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c84a1619942dd39463e080aa6cc75e1d\" style=\"font-size:15px\">Sound engineers: Mathieu Van Den Driessche &amp; Jean-Baptiste Reyniers \u2022 Sound studio production: Eli Sundermann&nbsp;\u2022 Voice-over actors: Tania Garbarski &amp; Charlie Dupont<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5fced70c42e5abb4a3129dddb337059e\">Embuild<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5e6fe633000781d67f21ea0177139e99\" style=\"font-size:15px\">Directeur Communicatie en Marketing&nbsp;: Filip Coveliers<audio src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2025\/02\/NL-OVAM_Mooimakers.wav\"><\/audio><\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2025\/09\/1443018-1787561.wav\"><\/audio><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-85a002ab7b6be55d5e89f7f1a9b3f2eb\"><br>En Flandre, c\u2019est la DE LIJN, qui remporte le Soniq Sweet Spot. La campagne a \u00e9t\u00e9 cr\u00e9\u00e9e par&nbsp;<strong>Accenture Song<\/strong> et a \u00e9t\u00e9 produite par <strong>Radio Air Force<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-6bf6a9eff7193869cc962ee3a6f14f8e\"><strong>Credits<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c4f1910f16fac4c7c69811d448d57436\">Agency : Accenture Song<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f67ad186dafd3b5579bc723fe0c13b8d\" style=\"font-size:15px\">Creative Director: Paul Wauters \u2022 Creatives: Ramin Afshar, Danny Vissers, Anke Verhaegen, Sofie Gilliams \u2022 Account Manager: Juliette Dugardyn \u2022 Account Executive: Morgan Van Roey \u2022 Strategy: Dimitri Mundorff, Rik Wierinckx\u2022 Digital strategy team: Michiel Zwama \u2022 Design\/motion design: Steve Krol, Dries Oostens, Sven Verfaille<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c2f00a3b8a1873d969a6983655226115\">Production Company : Radio Air Force<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5a0c85cf415647d7ef1b55d48370f410\" style=\"font-size:15px\">Producer: Raf Debraekeleer<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a727ad3081c412ff563593a0caf20f36\">De Lijn<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-5f7b4b7099ea4728ceb80f26e85d1f43\" style=\"font-size:15px\">Director Marketing &amp; Mobility : Guy Weyns \u2022 Communicatiemanager : Ann Hostens \u2022 Hoofd campagnes : Veerle Waterschoot \u2022 Adviseur communicatie : Jana Mahieu<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2025\/09\/16994203-De-Lijn.wav\"><\/audio><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EMBUILD et&nbsp;DE LIJN&nbsp;remportent les Soniq Sweet Spot Q2 Les gagnants du prix Soniq Sweet Spot pour le deuxi\u00e8me trimestre 2025 sont connus : il s\u2019agit de Umbuild (\u00ab\u00a0Journ\u00e9e chantiers ouverts\u00a0\u00bb) pour le spot francophone et De Lijn pour le spot&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-7600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soniq-cat-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/7600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=7600"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/7600\/revisions"}],"predecessor-version":[{"id":7747,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/7600\/revisions\/7747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/6968"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=7600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=7600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=7600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}