{"id":6538,"date":"2025-01-08T09:44:38","date_gmt":"2025-01-08T09:44:38","guid":{"rendered":"https:\/\/thinkvia.be\/the-reports-2024\/"},"modified":"2025-03-20T11:03:45","modified_gmt":"2025-03-20T11:03:45","slug":"the-reports-2024","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/the-reports-2024\/","title":{"rendered":"The 2024 Reports"},"content":{"rendered":"\n

Rewatch the webinar >>><\/strong><\/a><\/h2>\n\n\n\n
VIA TV report 2024<\/a>Downloaden<\/a><\/div>\n\n\n\n
VIA Cinema report 2024<\/a>Downloaden<\/a><\/div>\n\n\n\n
VIA Radio report 2024<\/a>Downloaden<\/a><\/div>\n\n\n\n

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Comment le march\u00e9 publicitaire a-t-il \u00e9volu\u00e9 en 2024<\/strong> – en TV, Radio et Cin\u00e9ma ?<\/strong><\/h3>\n\n\n\n

Quelles ont \u00e9t\u00e9 les tendances majeures ? Rel\u00e8ve-t-on des changements dans les habitudes de vision et d\u2019\u00e9coute ? Qui sont les plus grands annonceurs ? Quid des principales \u00e9volutions num\u00e9riques ?<\/p>\n\n\n\n

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Michel Dupont<\/strong> et Marjolijn Rens<\/strong> partageront les principales \u00e9volution du march\u00e9 TV<\/strong> et BVOD<\/strong>. Des tendances globales d’audience aux dynamiques d’investissements, en passant par les changements de comportement de vision, le tableau sera complet.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Les tendances Radio<\/strong> seront pr\u00e9sent\u00e9es par M\u00e9lusine Na\u00f4m\u00e9<\/strong> et Vincent Vinck<\/strong>. Ils nous \u00e9claireront sur les \u00e9volutions des comportements d’\u00e9coute, quelque soit le device ou la plateforme, et nous diront comment ce m\u00e9dia a \u00e9t\u00e9 achet\u00e9 par le march\u00e9 publicitaire en 2024.<\/p>\n<\/div>\n\n\n\n

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Le Cin\u00e9ma<\/strong> ne sera pas en reste ! Kim Temmerman<\/strong> et Aur\u00e9lie Cl\u00e9ment<\/strong> nous guideront dans l’analyse de l’ann\u00e9e \u00e9coul\u00e9e, et parleront aussi bien les succ\u00e8s du box office que les principaux d\u00e9veloppements commerciaux. <\/p>\n<\/div>\n<\/div>\n\n\n\n

Ne manquez pas ce webinar, un condens\u00e9 d’insights incontournable de ce d\u00e9but d’ann\u00e9e !<\/p>\n","protected":false},"excerpt":{"rendered":"

Rewatch the webinar >>> Comment le march\u00e9 publicitaire a-t-il \u00e9volu\u00e9 en 2024 – en TV, Radio et Cin\u00e9ma ? Quelles ont \u00e9t\u00e9 les tendances majeures ? Rel\u00e8ve-t-on des changements dans les habitudes de vision et d\u2019\u00e9coute ? Qui sont les…<\/p>\n","protected":false},"author":2,"featured_media":6535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/6538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=6538"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/6538\/revisions"}],"predecessor-version":[{"id":7039,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/6538\/revisions\/7039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/6535"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=6538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=6538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=6538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}