{"id":5987,"date":"2024-09-30T13:51:54","date_gmt":"2024-09-30T13:51:54","guid":{"rendered":"https:\/\/thinkvia.be\/?p=5987"},"modified":"2024-10-25T07:19:20","modified_gmt":"2024-10-25T07:19:20","slug":"the-performance-multiplier","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/the-performance-multiplier\/","title":{"rendered":"The Performance multiplier"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">RADIO THE PERFORMANCE MULTIPLIER<\/h2>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>DOWNLOAD THE SLIDES &amp; REWATCH THE WEBINAR <a href=\"https:\/\/thinkvia.be\/en\/radio-the-performance-multiplier\/\" data-type=\"link\" data-id=\"https:\/\/thinkvia.be\/en\/radio-the-performance-multiplier\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">HERE<\/mark><\/a><\/p>\n\n\n\n<p>Over the last three decades Radiocentre has consistently demonstrated the multiplier effect exerted by radio advertising to enhance overall media campaign results across a wide range of metrics (e.g. brand-building, ad awareness, mental availability, short-term sales, and ROI).<br><br><strong>While many of these findings are relatable to the challenges facing performance marketers, they don\u2019t directly quantify the extent to which radio advertising can boost web traffic for online businesses \u2013 both short and\/or longer term.<\/strong><br><br>Radiocentre UK has commissioned a study to look for evindence. It took them over a year to be able to unearth the somewhat startling learning yielded by the data.<br><br><strong>The report contains compelling evidence of radio\u2019s multiplier effect on results for performance marketers \u2013 not least that allocating a higher share of media budget to radio can significantly improve the quantity and efficiency of online response.<\/strong><\/p>\n\n\n\n<p>As this evindence is of equal importance for the Belgan market, we have asked Radiocentre to present it to us, to you, in this webinar.<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">Speakers<\/span><\/p>\n\n\n\n<p><strong>Tom Roach<\/strong>, VP Brand Strategy of digital agency Jellyfish, highlights how it\u2019s become common for many brands with a performance mindset to hit a slowdown in growth \u2013 which he refers to as&nbsp;<strong>the \u2018Performance<br>Plateau\u2019<\/strong>&nbsp;(fragment of Radiocentre\u2019s webinar in May 2024)<\/p>\n\n\n\n<p><strong>Donna Burns<\/strong>, Head of insight at Radiocentre, will explain us all about the study \u201cRadio The performance multiplier\u201d. It is about the challenges to accurate radio attribution, the methodology and the findings. and how re-allocating budget to radio multiplies pureplay online response.<\/p>\n\n\n\n<p><strong>Veerle Hellemans<\/strong>, Head of Market Intelligence at Var will be your host on behalf of VIA<\/p>\n\n\n\n<p>This webinar will be in English.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"532\" src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/09\/speakers-1.png\" alt=\"\" class=\"wp-image-6079\" srcset=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/09\/speakers-1.png 963w, https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/09\/speakers-1-300x166.png 300w, https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/09\/speakers-1-768x424.png 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>RADIO THE PERFORMANCE MULTIPLIER DOWNLOAD THE SLIDES &amp; REWATCH THE WEBINAR HERE Over the last three decades Radiocentre has consistently demonstrated the multiplier effect exerted by radio advertising to enhance overall media campaign results across a wide range of metrics&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=5987"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5987\/revisions"}],"predecessor-version":[{"id":6130,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5987\/revisions\/6130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/5985"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=5987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=5987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=5987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}