{"id":5834,"date":"2024-08-19T08:49:00","date_gmt":"2024-08-19T08:49:00","guid":{"rendered":"https:\/\/thinkvia.be\/?p=5834"},"modified":"2024-10-02T07:58:40","modified_gmt":"2024-10-02T07:58:40","slug":"bridging-the-gap","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/bridging-the-gap\/","title":{"rendered":"Video for the next generation"},"content":{"rendered":"\n

The Relevance of Linear TV and BVOD for Generation Z<\/h2>\n\n\n\n
<\/div>\n\n\n\n
\n
Rewatch the webinar<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Download the presentations<\/p>\n\n\n\n

OkZoomers_JoeriVandenBergh<\/a>Downloaden<\/a><\/div>\n\n\n\n
Bridging the Gap. Video for the next Gen<\/a>Downloaden<\/a><\/div>\n\n\n\n
VAB – Influence on GenZ<\/a>Downloaden<\/a><\/div>\n\n\n\n

<\/p>\n\n\n\n

AGENDA<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

ARE YOU CONNECTED WITH THE NEXT GENERATION?<\/strong>
Setting the scene. By Joeri Van den Bergh, Future consumer expert (in english)<\/p>\n\n\n\n

Meet Gen Z. Born into a technological world, GenZ is social-media-literate, always-on and hyper-informed. Online platforms are not only their means to be in the know or stay connected, but above all allow them to amplify their voice. From #MeToo to Black Lives Matter, Gen Z is not afraid to question authority and call out injustice. It\u2019s a generation that struggles with mental well-being, but they don\u2019t hold back to openly talk it. With many coming of age during the pandemic, the lockdown years put a mark on their lives and outlook on the future.
So what characterises these Zoomers, and how are they different from the generations before them?
This presentaion sheds a light on what makes Gen Z tick and what they expect from brands.<\/p>\n\n\n\n

BRIDGING THE GAP : VIDEO FOR THE NEXT GENERATION<\/strong>
(speakers to be announced)<\/p>\n\n\n\n

Cette pr\u00e9sentation explore les changements cl\u00e9s qui caract\u00e9risent le comportement de vision de la G\u00e9n\u00e9ration Z :
– share of video of Gen Z – on all platforms
– preferred screens and their use
– share of video on the smartphone, share of video on the TV set
– live, time shifted and on demand viewing
– advertising : share of platforms
– ad acceptance, attention and impact of advertising on Gen Z
– reaching Gen Z with advertising<\/p>\n\n\n\n

La pr\u00e9sentation sera faite en alternance en fran\u00e7ais et en n\u00e9erlandais.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Relevance of Linear TV and BVOD for Generation Z Download the presentations AGENDA ARE YOU CONNECTED WITH THE NEXT GENERATION? Setting the scene. By Joeri Van den Bergh, Future consumer expert (in english) Meet Gen Z. Born into a…<\/p>\n","protected":false},"author":2,"featured_media":5821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=5834"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5834\/revisions"}],"predecessor-version":[{"id":6054,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5834\/revisions\/6054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/5821"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=5834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=5834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=5834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}