{"id":5324,"date":"2024-04-05T21:20:32","date_gmt":"2024-04-05T21:20:32","guid":{"rendered":"https:\/\/thinkvia.be\/?p=5324"},"modified":"2024-05-22T20:41:27","modified_gmt":"2024-05-22T20:41:27","slug":"more-impact-for-less-impact","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/more-impact-for-less-impact\/","title":{"rendered":"More impact for less impact"},"content":{"rendered":"\n
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REWATCH THE WEBINAR<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
More-impact-with-less-impact-full-deck-May-16th<\/a>Downloaden<\/a><\/div>\n\n\n\n
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Comment la publicit\u00e9 peut-elle contribuer \u00e0 une consommation plus durable ?<\/h2>\n\n\n\n

Les annonceurs, les agences et les m\u00e9dias accordent de plus en plus d’importance au d\u00e9veloppement durable. Les efforts peuvent \u00eatre soulign\u00e9s, mais le v\u00e9ritable d\u00e9fi consiste \u00e0 convaincre les consommateurs d’opter pour des produits et des services durables. Cela fait partie de la r\u00e9orientation de la demande, une condition n\u00e9cessaire \u00e0 la r\u00e9ussite de notre transition vers le d\u00e9veloppement durable.<\/p>\n\n\n\n

VIA est consciente qu’elle peut et doit jouer un r\u00f4le dans ce mouvement. Apr\u00e8s que les membres VAR & RMB ont d\u00e9j\u00e0 d\u00e9velopp\u00e9 un benchmark sur l’utilisation des SDG (Sustainable Development Goals) dans la communication Audio, VIA a maintenant \u00e9galement \u00e9tudi\u00e9 les messages publicitaires \u00e0 vocation durable en VIDEO. Les r\u00e9sultats de l’analyse de 130 campagnes publicitaires durables sont pr\u00e9sent\u00e9s dans ce webinaire.<\/p>\n\n\n\n

THIS WEBINAR WILL BE PRESENTED IN ENGLISH<\/strong>
Our host : Thibaud De Meester<\/p>\n\n\n\n

Introduction <\/strong>by Wim Vermeulen, Bubka<\/p>\n\n\n\n

The Demand Shift: Protecting Your Brand\u2019s Long-Term Value<\/strong><\/p>\n\n\n\n

What exactly is the Demand Shift, how important is it for the success of our sustainable transition, and how is its success important for protecting the long-term value of the companies and brands?
Speaker : Prof. Charlie Wilson, Energy and Climate Change, Oxford University<\/em><\/p>\n\n\n\n

Opportunities and strategies for changing consumer demand<\/strong><\/p>\n\n\n\n

Individual consumption behaviors are influenced by a range of social, physical, and political factors that can constrain or enable sustainable consumer choices. Marketers need to understand these factors if they want to successfully guide consumers towards their sustainable products.<\/p>\n\n\n\n

Speaker : Sam Hampton, Senior Researcher at the University of Oxford<\/em><\/p>\n\n\n\n

How advertising can drive sustainable consumer demand in the short term<\/strong>
Advertising has the power to shift consumers towards more sustainable consumption patterns. The cornerstone of this impact is the credibility of the communication. In our analysis, we explore the credibility scores of sustainable video advertising, identifying the essential elements that enhance their appeal and foster consumer engagement.<\/p>\n\n\n\n

Speaker : Veerle Hellemans, Head of Market Intelligence, VAR<\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Comment la publicit\u00e9 peut-elle contribuer \u00e0 une consommation plus durable ? Les annonceurs, les agences et les m\u00e9dias accordent de plus en plus d’importance au d\u00e9veloppement durable. Les efforts peuvent \u00eatre soulign\u00e9s, mais le v\u00e9ritable d\u00e9fi consiste \u00e0 convaincre les…<\/p>\n","protected":false},"author":2,"featured_media":5337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-5324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=5324"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5324\/revisions"}],"predecessor-version":[{"id":5651,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/5324\/revisions\/5651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/5337"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=5324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=5324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=5324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}