{"id":4435,"date":"2023-03-07T10:00:05","date_gmt":"2023-03-07T10:00:05","guid":{"rendered":"https:\/\/thinkvia.be\/?p=4435"},"modified":"2023-05-05T06:50:35","modified_gmt":"2023-05-05T06:50:35","slug":"attention-phase2","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/attention-phase2\/","title":{"rendered":"Attention, a Key Metric for Your Video Plan"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Attention on TV, BVOD and Youtube<\/h2>\n\n\n\n<p>Amplified Intelligence a examin\u00e9 l&rsquo;attention port\u00e9e \u00e0 la publicit\u00e9 sur BVOD et YouTube sur l&rsquo;\u00e9cran mobile, et l&rsquo;attention port\u00e9e aux publicit\u00e9s t\u00e9l\u00e9vis\u00e9es sur le premier \u00e9cran de t\u00e9l\u00e9vision.<\/p>\n\n\n\n<p><strong>Karen Nelson-Field<\/strong>, CEO Amplified Intelligence, a pr\u00e9sent\u00e9 les r\u00e9sultats lors d&rsquo;un webinaire le 28\/3\/2023<\/p>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-ad3770ea-b276-4dd1-a8b6-d37350f2cdc2\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2023\/04\/VIA-Belgium-Attention-K.-Nelson-Field.pdf\">VIA-Belgium-Attention-K.-Nelson-Field<\/a><\/div>\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Webinar Attention 28.3.2023\" src=\"https:\/\/player.vimeo.com\/video\/823613564?h=94fa558c6b&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ensuite, <strong>Andy Brown<\/strong>, PDG de l&rsquo;Attention Council, a expliqu\u00e9 o\u00f9 nous en sommes aujourd&rsquo;hui avec ce type de recherche et comment elle va ou pourrait \u00e9voluer davantage.<\/p>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-72716d0e-8c7f-4e98-9280-cae4502f6bdd\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2023\/03\/Attention-Council-Andy-Brown.pdf\">Attention-Council-Andy-Brown<\/a><\/div>\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"28.3.2023 Andy Brown\" src=\"https:\/\/player.vimeo.com\/video\/823874114?h=286ced9149&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n<p>Enfin, un d\u00e9bat a eu lieu avec <strong>Hugues Rey<\/strong>, CEO Havas Media et <strong>Matthias Langenaeker<\/strong>, Strategic Intelligence Lead Publicis<\/p>\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/823889300?h=f7c6c99b40&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"28.3.2023 Debate\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Attention on TV, BVOD and Youtube Amplified Intelligence a examin\u00e9 l&rsquo;attention port\u00e9e \u00e0 la publicit\u00e9 sur BVOD et YouTube sur l&rsquo;\u00e9cran mobile, et l&rsquo;attention port\u00e9e aux publicit\u00e9s t\u00e9l\u00e9vis\u00e9es sur le premier \u00e9cran de t\u00e9l\u00e9vision. Karen Nelson-Field, CEO Amplified Intelligence, a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/4435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=4435"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/4435\/revisions"}],"predecessor-version":[{"id":4789,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/4435\/revisions\/4789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/3841"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=4435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=4435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=4435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}