{"id":3868,"date":"2022-10-20T09:48:57","date_gmt":"2022-10-20T09:48:57","guid":{"rendered":"https:\/\/thinkvia.be\/?p=3868"},"modified":"2022-11-28T12:34:00","modified_gmt":"2022-11-28T12:34:00","slug":"attention-a-key-metric-for-your-video-plan","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/attention-a-key-metric-for-your-video-plan\/","title":{"rendered":"Attention, a Key Metric for Your Video Plan"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>WEBINAR<\/strong><\/mark> CATCHUP &#8211; t\u00e9l\u00e9chargez les pr\u00e9sentations<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">VIA a demand\u00e9 \u00e0 Amplified Intelligence, autorit\u00e9 mondiale en mati\u00e8re d\u2019\u2018<em>attention research<\/em>\u2019, de prendre sous la loupe la publicit\u00e9 vid\u00e9o en Belgique. La premi\u00e8re phase de cette \u00e9tude, qui se focalise sur la BVOD versus YouTube sur mobile, est d\u00e9sormais cl\u00f4tur\u00e9e.<\/p>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-acc40747-bf17-4a25-a11e-0f564766dfdd\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2022\/11\/Attention-phase-1-K.-Nelson-Field-10.11.pdf\">Attention-phase-1-K.-Nelson-Field-10.11<\/a><\/div>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/770737155?h=1eb2cb65b3\" width=\"640\" height=\"564\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<p class=\"wp-block-paragraph\">R\u00e9cemment, le CIM a mis \u00e0 la disposition du march\u00e9 le planificateur Total Video Advertising (ToVA). Gr\u00e2ce \u00e0 cet outil, il est enfin possible de dresser un tableau global de la <a>TV<\/a><a href=\"#_msocom_1\">[MD1]<\/a>&nbsp;, la BVOD et YouTube. Quels sont les premiers enseignements et comment l\u2019\u00e9tude d\u2019attention peut-elle mener \u00e0 une meilleure interpr\u00e9tation de ces chiffres&nbsp;?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-477b72b0-b322-4d2e-b44a-41f4b44c25d9\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2022\/11\/The-ideal-video-plan-8.11_final.pdf\">The-ideal-video-plan-8.11_final<\/a><\/div>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/770737855?h=c34ea05554\" width=\"640\" height=\"564\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>WEBINAR CATCHUP &#8211; t\u00e9l\u00e9chargez les pr\u00e9sentations VIA a demand\u00e9 \u00e0 Amplified Intelligence, autorit\u00e9 mondiale en mati\u00e8re d\u2019\u2018attention research\u2019, de prendre sous la loupe la publicit\u00e9 vid\u00e9o en Belgique. La premi\u00e8re phase de cette \u00e9tude, qui se focalise sur la BVOD&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/3868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=3868"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/3868\/revisions"}],"predecessor-version":[{"id":4120,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/3868\/revisions\/4120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/3841"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=3868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=3868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=3868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}