{"id":2141,"date":"2019-07-29T20:50:00","date_gmt":"2019-07-29T20:50:00","guid":{"rendered":"https:\/\/thinkvia.be\/marketing-effectiveness-getting-the-balance-right-in-2019\/"},"modified":"2021-01-14T16:55:49","modified_gmt":"2021-01-14T16:55:49","slug":"marketing-effectiveness-getting-the-balance-right-in-2019","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/fr\/marketing-effectiveness-getting-the-balance-right-in-2019\/","title":{"rendered":"Marketing effectiveness &#8211; Getting the balance right in 2019"},"content":{"rendered":"\n<p>Comment puis-je am\u00e9liorer mes r\u00e9sultats \u00e0 court terme et d\u00e9velopper ma marque \u00e0 long terme?<br>Quel est le bon \u00e9quilibre entre Activation et Brand Building?<br>Quelles sont les diff\u00e9rences par secteur?<\/p>\n\n\n\n<p>Gr\u00e2ce au soutien de la BVAM, BAM a organis\u00e9 un \u00e9v\u00e9nement exceptionnel au cours duquel deux intervenants ax\u00e9s sur l\u2019efficacit\u00e9 du marketing partageront leurs connaissances.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Peter Field (UK) \u00e9tudie la relation entre les activit\u00e9s de marketing et les effets commerciaux qui en r\u00e9sultent. Il pr\u00e9sente les conclusions de sa derni\u00e8re publication intitul\u00e9e \u00ab\u00a0Effectiveness in context\u00a0\u00bb.<\/li><li>Wim Vermeulen (BE) explique dans son livre \u00ab&rsquo;Marketing for the Mad (Wo)Men of Tomorrow&rsquo;\u00bb comment g\u00e9rer un monde fonctionnant sous un \u00abnew operating system\u00bb.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Lisez l&rsquo;interview avec P. Field et W. Vermeulen dans&nbsp; <a href=\"https:\/\/www.mm.be\/news-fr-37257-peter-field-vs-wim-span-class-search-keywords-show-vermeulen--span-la-pensee-agrave-court-terme-est-intenable-agrave-long-terme\">MM<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Comment puis-je am\u00e9liorer mes r\u00e9sultats \u00e0 court terme et d\u00e9velopper ma marque \u00e0 long terme?Quel est le bon \u00e9quilibre entre Activation et Brand Building?Quelles sont les diff\u00e9rences par secteur? Gr\u00e2ce au soutien de la BVAM, BAM a organis\u00e9 un \u00e9v\u00e9nement&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/2141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":2,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"predecessor-version":[{"id":2143,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/posts\/2141\/revisions\/2143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/1918"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}