{"id":2195,"date":"2021-01-18T13:03:31","date_gmt":"2021-01-18T13:03:31","guid":{"rendered":"https:\/\/thinkvia.be\/soniq\/"},"modified":"2026-04-19T20:43:51","modified_gmt":"2026-04-19T20:43:51","slug":"soniq","status":"publish","type":"page","link":"https:\/\/thinkvia.be\/fr\/soniq\/","title":{"rendered":"Soniq"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2b3bf587dfb285fbc8e2b1872fc63a15\">F\u00e9licitations aux gagnants des Soniq Sweet Spot 2025<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-elements-d0c31656d1abc5b330d3d12af5668439\" style=\"font-size:30px\">FR<\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-8853ddbe522da6b538f5c08779212481\">GOLD : EMBUILD<strong> (Kwin Agency)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Q2-EMBUILD.wav\"><\/audio><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-6402cb30b7d08171cbd1c6391a12d1fa\">SILVER : EUROPABANK<strong> (June 20)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Q3-EUROPABANK.wav\"><\/audio><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-b4c9dc90a42f4ddcadf10394c5581594\">BRONZE : YUZZU<strong> (egghunter)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Q1-YUZZU.wav\"><\/audio><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-elements-0e1e7949c1a4571e85c6e8593d37b7e4\" style=\"font-size:30px\">NL<\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-ed0b15fb561a69d358b16a626db02574\">GOLD : DE LIJN<strong> (Accenture Song)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Q2-DE-LIJN.wav\"><\/audio><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-7fe6876992417f334060d6d8da35954a\">SILVER : HELAN<strong> (AKQA Brussels)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Q3-HELAN.wav\"><\/audio><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-vivid-red-color has-text-color has-link-color wp-elements-d4d56cc47286592ff07ce3cdb377ef70\">BRONZE : NECKERMANN<strong> (Lucy Agency)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Q4-NECKERMANN.wav\"><\/audio><\/figure>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-vivid-red-background-color has-text-color has-background has-link-color wp-elements-dd7f61f7cc40febb1f03e6b3a6f8d1a4\">Concernant Soniq Sweet Spot<\/h2>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f2834d558b0c520ee16e989bdebe191a wp-block-paragraph\">SONIQ SWEET SPOT r\u00e9compense chaque trimestre un nouveau spot radio qui allie originalit\u00e9, cr\u00e9ativit\u00e9, valeur de production et clart\u00e9 par excellence. <br>\u2018Radio advertising at its best\u2019, et donc une source d&rsquo;inspiration pour les cr\u00e9ateurs audio.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"962\" height=\"962\" src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Sweetspot-2026-1.png\" alt=\"\" class=\"wp-image-8481\" style=\"width:412px;height:auto\" srcset=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Sweetspot-2026-1.png 962w, https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Sweetspot-2026-1-300x300.png 300w, https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Sweetspot-2026-1-150x150.png 150w, https:\/\/thinkvia.be\/wp-content\/uploads\/2026\/04\/Sweetspot-2026-1-768x768.png 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-7fba7c02386604de6957307231e3099e wp-block-paragraph\">La publicit\u00e9 audio est un m\u00e9tier \u00e0 part enti\u00e8re et c&rsquo;est un grand d\u00e9fi de construire des territoires auditifs tout en \u00e9tant cr\u00e9atif et frais. Avec la nouvelle interpr\u00e9tation de SONIQ, VIA veut rechercher des cr\u00e9ations qui peuvent \u00eatre un exemple et une source d&rsquo;inspiration pour d&rsquo;autres cr\u00e9ateurs audio. Dans cette optique, VIA souhaite attribuer un spot trimestriel dans chaque zone linguistique qui se distingue et m\u00e9rite d&rsquo;\u00eatre mis en avant.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-13a913439571f5562e1783d6217b9093 wp-block-paragraph\">Chaque mois, une moyenne de 390 nouvelles cr\u00e9ations (NL + FR) sont r\u00e9alis\u00e9es et diffus\u00e9es \u00e0 la radio. Il peut s&rsquo;agir de nouvelles campagnes (souvent avec diff\u00e9rentes versions de spots) ou de campagnes existantes avec une version renouvel\u00e9e d&rsquo;un spot.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f73d97a96293c269ec25ad82f9fe4460 wp-block-paragraph\">Les deux zones linguistiques sont jug\u00e9es s\u00e9par\u00e9ment. Il est donc possible qu&rsquo;une m\u00eame campagne soit r\u00e9compens\u00e9e dans les deux langues nationales, mais il peut \u00e9galement s&rsquo;agir de deux annonceurs\/campagnes diff\u00e9rents.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-fc0c365c14164a649cda240c4a310f92 wp-block-paragraph\">Processus de s\u00e9lection<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-e93a059f805a34f2c04bf25d952ea82f\">VIA fait la s\u00e9lection dans Addwizz de Nielsen.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-dcfe00538cd512329eb5178215e9e479\">Une premi\u00e8re pr\u00e9s\u00e9lection est effectu\u00e9e en r\u00e9duisant la r\u00e9colte \u00e0 25 spots NL et 25 spots FR.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-cc1f54e1ce501ed8b1e2cd711ab52f40\">Cette longue liste est soumise au vote des membres de VIA qui s&rsquo;occupent de l&rsquo;audio (DPG Media, VAR et RMB). Ce vote r\u00e9duit la longue liste \u00e0 une liste restreinte de 10 NL et 10 FR.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-37000c0209aa21aa2b988a10649972c8\">Le jury principal d\u00e9termine le gagnant final en votant sur une plateforme sp\u00e9cialement d\u00e9velopp\u00e9e \u00e0 cet effet.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-02e16fffc5aec658d15dcf758c9c6961 wp-block-paragraph\">Conditions<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-277099ce1f53f44a851044164fef961a\">Seuls les nouveaux spots ou versions de spots seront s\u00e9lectionn\u00e9s. Pour ce faire, nous utilisons le filtre \u00ab&nbsp;<em>new to the market<\/em>&nbsp;\u00bb dans Addwizz de Nielsen.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-32385bf058e7751521e1580fdf7bba3f\">La longueur du spot doit \u00eatre d&rsquo;au moins 15 secondes ou plus.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-04034fcab9bd81274536868b17386a12\">Les secteurs des m\u00e9dias, manifestations, manifestations associ\u00e9 et de l&rsquo;\u00e9dition sont exclus<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-dafefdc62623021b6e71ed058538c793\">La cr\u00e9ation doit avoir \u00e9t\u00e9 pr\u00e9sente au cours de la p\u00e9riode sur au moins 2 radios nationales avec au moins 20 spots. Ce crit\u00e8re s&rsquo;applique s\u00e9par\u00e9ment au Nord et au Sud.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-bf3fb17f42b178fa17f220c66d89c0a1 wp-block-paragraph\">Le jury est compos\u00e9 de cr\u00e9atifs, de professionnels des maisons de production et de journalistes. Voici les noms des membres du jury 2025 (par ordre alphab\u00e9tique):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-6b9a337878aceea3c50ce78b9418aa92\"><strong>Pierre-Etienne Bonnet<\/strong>&nbsp;(Radio director \/ Podcast producer, Sonhouse)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-c5974ac7ac0d514b6aca614092e66605\"><strong>Griet Byl (<\/strong>Editor in Chief, MM)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-1e68095181d762c6a4636942033ed8f3\"><strong>Debby De Ridder<\/strong>&nbsp;(Creative Content Director, VLM)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-e138daed5121d4a66e735e7f22bd9c2f\"><strong>Toon Jansegers<\/strong>&nbsp;(Audio Music Producer \/ Audio&nbsp;Director, Raygun)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-56b60cfb71144d339004865bf9798e10\"><strong>Wesley Kuystermans<\/strong>&nbsp;(Creatief directeur, LDV United)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-a538f2c6f52cf5042ee23a0612f48dbb\"><strong>Damien Lemaire<\/strong>&nbsp;(Chief editor, MM)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-b284e98300ab4156c1327b83a7e7d2c2\"><strong>Arnaud Pitz<\/strong>&nbsp;(Creative Director, Egghunter)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-7da08a462bbfade84c98c1713c02096a\"><strong>Benoit Pirson<\/strong>&nbsp; (Manager, Bleu nuit)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-e2c8c16ff78f090c945834f991b6598e\"><strong>Leen Renders<\/strong>&nbsp;(Realisator, Geluidshuis)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-66b8f509cdf1818908dd833b00473c21\"><strong>Merouane Saadi<\/strong>&nbsp;(Music &amp; Podcast Advertising Lead Europe, Nextbroadcast)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-4b9521164a531bc380ed4465372a1ad5\"><strong>R\u00e9gine Smetz<\/strong>&nbsp;(Copywriter, TBWA)<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-e35a8e0ad4c0a3defe6f0db8d55e1beb\"><strong>Paul Wauters<\/strong>&nbsp;(Chief Creative Officer, Accenture Song)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/06\/jury-website-1-1024x385.png\" alt=\"\" class=\"wp-image-5672\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>F\u00e9licitations aux gagnants des Soniq Sweet Spot 2025 FR GOLD : EMBUILD (Kwin Agency) SILVER : EUROPABANK (June 20) BRONZE : YUZZU (egghunter) NL GOLD : DE LIJN (Accenture Song) SILVER : HELAN (AKQA Brussels) BRONZE : NECKERMANN (Lucy Agency)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8460,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_soniq.php","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-2195","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/pages\/2195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/comments?post=2195"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/pages\/2195\/revisions"}],"predecessor-version":[{"id":8482,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/pages\/2195\/revisions\/8482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media\/8460"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/fr\/wp-json\/wp\/v2\/media?parent=2195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}