{"id":6234,"date":"2024-10-01T13:12:10","date_gmt":"2024-10-01T13:12:10","guid":{"rendered":"https:\/\/thinkvia.be\/stronger-waves-with-radio\/"},"modified":"2024-11-18T11:10:39","modified_gmt":"2024-11-18T11:10:39","slug":"stronger-waves-with-radio","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/en\/stronger-waves-with-radio\/","title":{"rendered":"Stronger waves with radio"},"content":{"rendered":"\n<p>Rewatch the presentation of Peter Ampe, Chief Creative Officer of AKQA Brussels<\/p>\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1029539686?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Peter Ampe\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"ember992\"><strong>Peter Ampe,<\/strong> Chief Creative Officer of the award-winning creative agency AKQA Brussels wants to make a case for &#8220;radio &#8220;making stonger waves&#8221; and convince you of the possibilities of audio advertising in general, and radio advertising in particular.<\/p>\n\n\n\n<p id=\"ember992\"><span style=\"text-decoration: underline;\">Key Takeaways<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Make Audio Innovations Part of Radio<\/mark><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transform one of the oldest mediums into one of the newest by reimagining radio as audio.<\/li>\n\n\n\n<li>Incorporate AI, consider headphone users, create 360\u00b0 experiences, explore ASMR, and integrate podcast content. These trends shouldn&#8217;t be limited to audio alone, they should become integral to radio.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Treat Radio Like You Would Treat Any Other Medium.<\/mark><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demand a proper briefing.<\/li>\n\n\n\n<li>Start with the concept, not the dialogue.<\/li>\n\n\n\n<li>Don&#8217;t manage everything by mail<\/li>\n\n\n\n<li>Don&#8217;t forget clients judge the result on a Dell computer.<\/li>\n\n\n\n<li>Use radio for brand building. In Belgium only 5% of radio commercials are used for brand building.<\/li>\n\n\n\n<li>A tip for creatives: stay in the studio until the project is complete, rather than leaving with the actors.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"ember1002\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Leverage Radio\u2019s Unique Advantages<\/mark><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An actor you cannot get before the camera, you might get before a microphone.<\/li>\n\n\n\n<li>Try out different scripts in studio \u2013 something that is challenging for video productions.<\/li>\n\n\n\n<li>You can talk like real people, it resonates more, because it sounds more relatable<\/li>\n\n\n\n<li>Have everyone singing or humming your commercial or sonic branding by the end of the day<\/li>\n\n\n\n<li>You have no budget limits, only the limits of our imagination.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>After the presentation, the 3de SONIQ SWEET SPOT of 2024 was awarded to PEVR (FR) and Immoscoopman (NL). You can rewatch this here <a href=\"https:\/\/thinkvia.be\/soniq\/\">https:\/\/thinkvia.be\/soniq\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rewatch the presentation of Peter Ampe, Chief Creative Officer of AKQA Brussels Peter Ampe, Chief Creative Officer of the award-winning creative agency AKQA Brussels wants to make a case for &#8220;radio &#8220;making stonger waves&#8221; and convince you of the possibilities&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-6234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/6234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/comments?post=6234"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/6234\/revisions"}],"predecessor-version":[{"id":6312,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/6234\/revisions\/6312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media\/6039"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media?parent=6234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/categories?post=6234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/tags?post=6234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}