{"id":5147,"date":"2024-01-29T12:02:56","date_gmt":"2024-01-29T12:02:56","guid":{"rendered":"https:\/\/thinkvia.be\/?p=5147"},"modified":"2024-02-22T10:17:38","modified_gmt":"2024-02-22T10:17:38","slug":"from-sound-to-brand","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/en\/from-sound-to-brand\/","title":{"rendered":"From Sound to Brand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While radio provides only sound, it can be very powerfull to build a brand image. EGTA has gathered some (worldwide) evidence arround the subject. ARD, RMS and Radiocentrale Germany have developed an experiment with a fictional chocolate brand that demonstrates the emotional power of radio and the importance of the creative elements of a radio spot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">REWATCH THE WEBINAR<\/h2>\n\n\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"From sound to brand\" src=\"https:\/\/player.vimeo.com\/video\/914800200?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Important remark : to understand the research \u201cFrom sound to brand\u201d you need to hear the 3 different spot versions. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.youtube.com\/watch?v=MRBoh-qClZA\" target=\"_blank\" rel=\"noreferrer noopener\">Spot A (youtube.com)<\/a><br><a href=\"https:\/\/www.youtube.com\/watch?v=rpJhWBj7jDc\" target=\"_blank\" rel=\"noreferrer noopener\">Spot B (youtube.com)<\/a><br><a href=\"https:\/\/www.youtube.com\/watch?v=Lhp2x7HLeFY\" target=\"_blank\" rel=\"noreferrer noopener\">Spot C (youtube.com)<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DOWNLOAD THE PRESENTATIONS<\/p>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-4d8f3f2c-6df9-46d5-af39-f2233edf877d\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/Radio-builds-brands-Ania-Lara.pdf\">Radio-builds-brands-Ania-Lara<\/a><a href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/Radio-builds-brands-Ania-Lara.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-4d8f3f2c-6df9-46d5-af39-f2233edf877d\">Downloaden<\/a><\/div>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-82334442-0ea4-4af8-88ab-3eba18553c8d\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/From-sound-to-brand-Jan-Isenbart.pdf\">From-sound-to-brand-Jan-Isenbart<\/a><a href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/From-sound-to-brand-Jan-Isenbart.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-82334442-0ea4-4af8-88ab-3eba18553c8d\">Downloaden<\/a><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-7d4a1d32-7e09-4954-8e61-549b40923944\"><span style=\"text-decoration: underline;\">THE SPEAKERS AND THE HOST<\/span><br><strong>Ania Lara<\/strong>, Head of Radio Research at EGTA<br><strong>Jan Isenbart<\/strong>, Chief Research Officer, ARD Media, Germany.<br><strong>Thibaud De Meester<\/strong>, Strategy Lead, DPG Media.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" id=\"block-56e9f4ab-80e3-4cdf-9fd3-cf28d7236cc5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/speakers-1024x410.png\" alt=\"\" class=\"wp-image-5168\" srcset=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/speakers-1024x410.png 1024w, https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/speakers-300x120.png 300w, https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/speakers-768x308.png 768w, https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/speakers-1536x616.png 1536w, https:\/\/thinkvia.be\/wp-content\/uploads\/2024\/02\/speakers.png 1854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ufeff<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While radio provides only sound, it can be very powerfull to build a brand image. EGTA has gathered some (worldwide) evidence arround the subject. ARD, RMS and Radiocentrale Germany have developed an experiment with a fictional chocolate brand that demonstrates&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-5147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/5147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/comments?post=5147"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/5147\/revisions"}],"predecessor-version":[{"id":5258,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/5147\/revisions\/5258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media\/5021"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media?parent=5147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/categories?post=5147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/tags?post=5147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}