{"id":4685,"date":"2023-03-28T10:14:38","date_gmt":"2023-03-28T10:14:38","guid":{"rendered":"https:\/\/thinkvia.be\/?p=4685"},"modified":"2023-05-05T06:48:45","modified_gmt":"2023-05-05T06:48:45","slug":"attention-a-key-metric-for-your-video-plan-3","status":"publish","type":"post","link":"https:\/\/thinkvia.be\/en\/attention-a-key-metric-for-your-video-plan-3\/","title":{"rendered":"Attention, a key metric for your video plan"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Attention on TV, BVOD and Youtube<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the mobile screen, and the attention for TV ads on the first TV screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Karen Nelson-Field<\/strong>, CEO of Amplified Intelligence, presented the results during the webinar on 28\/3\/2023<\/p>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-c5484862-8fc3-442a-ab41-5c07911023df\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2023\/04\/VIA-Belgium-Attention-K.-Nelson-Field.pdf\">VIA-Belgium-Attention-K.-Nelson-Field<\/a><\/div>\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/823613564?h=94fa558c6b&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Webinar Attention 28.3.2023\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Next, <strong>Andy Brown<\/strong>, CEO of the Attention Council, outlined where we are today with this type of research, and how it will or could evolve further.<\/p>\n\n\n\n<div class=\"wp-block-file with-form\"><a id=\"wp-block-file--media-be2b77a3-4d31-4327-9633-fa8d82daed25\" href=\"https:\/\/thinkvia.be\/wp-content\/uploads\/2023\/03\/Attention-Council-Andy-Brown.pdf\">Attention-Council-Andy-Brown<\/a><\/div>\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/823874114?h=286ced9149&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"28.3.2023 Andy Brown\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n<p class=\"wp-block-paragraph\">Finally, there was a debate with <strong>Hugues Rey<\/strong>, CEO Havas Media and <strong>Matthias Langenaeker<\/strong>, Strategic Intelligence Lead Publicis<\/p>\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/823889300?h=f7c6c99b40&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"28.3.2023 Debate\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>Attention on TV, BVOD and Youtube Amplified Intelligence has examined the attention for advertising on BVOD and YouTube on the mobile screen, and the attention for TV ads on the first TV screen. Karen Nelson-Field, CEO of Amplified Intelligence, presented&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-4685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/4685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/comments?post=4685"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/4685\/revisions"}],"predecessor-version":[{"id":4788,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/posts\/4685\/revisions\/4788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media\/3840"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media?parent=4685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/categories?post=4685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/tags?post=4685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}