{"id":2194,"date":"2021-01-18T13:03:31","date_gmt":"2021-01-18T13:03:31","guid":{"rendered":"https:\/\/thinkvia.be\/soniq\/"},"modified":"2026-04-19T20:52:46","modified_gmt":"2026-04-19T20:52:46","slug":"soniq","status":"publish","type":"page","link":"https:\/\/thinkvia.be\/en\/soniq\/","title":{"rendered":"Soniq"},"content":{"rendered":"\n

Since 2024 we have started with the SONIQ SWEET SPOT award.<\/strong>
Every quarter we aim to award the spot that combines originality, creativity, production value and clarity par excellence.
So ‘Radio Advertising at its best’ as a source of inspiration for audio creators.<\/p>\n\n\n\n

\n
Go to winner page NL<\/a><\/div>\n\n\n\n
Go to winner page FR<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Audio advertising is a discipline in itself and it remains a challenge to build auditive territories while being creative and fresh. With the new interpretation of SONIQ, VIA wants to look for creations that can be an example and an inspiration for other audio creators. <\/p>\n\n\n\n

Every month an average of 390 new creations (NL + FR) are produced and broadcasted on radio. These can be new campaigns (often with different spot versions) or existing campaigns with an updated version of a spot.<\/p>\n\n\n\n

The two language areas are assessed separately. It is therefore possible for the same campaign to win in both national languages, but it could just as easily be two different advertisers\/campaigns.<\/p>\n\n\n\n

Selection process<\/p>\n\n\n\n

    \n
  • VIA operates the bulk selection in Addwizz from Nielsen<\/li>\n\n\n\n
  • An initial preselection is done by downsizing this harvest to 25 spots NL and 25 spots FR<\/li>\n\n\n\n
  • This long list is submitted for vote to the members of VIA dealing with audio (DPG Media, VAR and RMB). This vote reduces the longlist to a shortlist of 10 NL and 10 FR<\/li>\n\n\n\n
  • The main jury determines the final winner through voting on a specially developed platform<\/li>\n<\/ul>\n\n\n\n

    Conditions<\/p>\n\n\n\n

      \n
    • Only new spots or spot versions are selected. This is done by using the \u201cnew to the market\u201d filter in Addwizz by Nielsen.<\/li>\n\n\n\n
    • The spot length is at least 15\u201d or longer.<\/li>\n\n\n\n
    • Sectors media, events, associated events and publishing are excluded<\/li>\n\n\n\n
    • The creation must have been present during the period on at least 2 national radios with at least 20 spots. This criterion applies separately to North and South. the final winner by voting on a specially developed platform<\/li>\n<\/ul>\n\n\n\n

      The jury is composed of creatives, professionals from production houses and journalists. These are the names of the 2025 jury (in alphabetical order):<\/p>\n\n\n\n

        \n
      • Pierre-Etienne Bonnet<\/strong>\u00a0(Radio director \/ Podcast producer, Sonhouse)<\/li>\n\n\n\n
      • Griet Byl (<\/strong>Editor in Chief, MM)<\/li>\n\n\n\n
      • Debby De Ridder<\/strong>\u00a0(Creative Content Director, VML)<\/li>\n\n\n\n
      • Toon Jansegers<\/strong>\u00a0(Audio Music Producer \/ Audio\u00a0Director, Raygun)<\/li>\n\n\n\n
      • Wesley Kuystermans<\/strong>\u00a0(Creatief directeur, LDV United)<\/li>\n\n\n\n
      • Damien Lemaire<\/strong>\u00a0(Chief editor, MM)<\/li>\n\n\n\n
      • Arnaud Pitz<\/strong>\u00a0(Creative Director, Egghunter)<\/li>\n\n\n\n
      • Benoit Pirson<\/strong>\u00a0(Manager, Bleu nuit)<\/li>\n\n\n\n
      • Merouane Saadi<\/strong>\u00a0(Music & Podcast Advertising Lead Europe, Nextbroadcast)<\/li>\n\n\n\n
      • R\u00e9gine Smetz<\/strong>\u00a0(Copywriter, TBWA)<\/li>\n\n\n\n
      • Paul Wauters<\/strong>\u00a0(Chief Creative Officer, Accenture Song)<\/li>\n<\/ul>\n\n\n\n
        \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

        Since 2024 we have started with the SONIQ SWEET SPOT award.Every quarter we aim to award the spot that combines originality, creativity, production value and clarity par excellence.So ‘Radio Advertising at its best’ as a source of inspiration for audio…<\/p>\n","protected":false},"author":1,"featured_media":5693,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_soniq.php","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-2194","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/pages\/2194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/comments?post=2194"}],"version-history":[{"count":5,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/pages\/2194\/revisions"}],"predecessor-version":[{"id":8496,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/pages\/2194\/revisions\/8496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media\/5693"}],"wp:attachment":[{"href":"https:\/\/thinkvia.be\/en\/wp-json\/wp\/v2\/media?parent=2194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}